Cell phones have become an integral part of our life, in today's day and age. They have made the kind of communication that we couldn't even think of a decade ago. These days, we don't have to be disconnected from the rest of the world for even a minute - the fact that we are sitting in a home or are climbing Swiss Alps has become of no relevance, when it comes to mobile communication. In such a scenario, it is obvious that mobile marketing has today become an important tool for promotion and c...